The deal is expected to close in the first calendar quarter of this year.Ī source told Reuters in November that Monster was discussing a merger with Constellation, but the Corona Extra and Modelo Especial maker's top boss said in a conference that the company would only engage in small bolt-on acquisitions. territories and has seven manufacturing locations and 900 employees, according to its website. "The acquisition will provide us with a fully in-place infrastructure, including people, distribution and licenses, along with alcoholic beverage development expertise and manufacturing capabilities in this industry," Schlosberg said.ĬANarchy supplies craft beverages throughout the United States and 20 countries and U.S. ![]() The deal is a "springboard" for Monster into the alcoholic beverage space, its co-Chief Executive Officer Hilton Schlosberg said in a statement. Monster, whose biggest shareholder is Coca-Cola, currently develops and markets energy drinks brands like Monster Energy, Burn Energy Drink and Full Throttle Energy Drink. Monster said the deal would add craft beer brands Cigar City, Oskar Blues, Deep Ellum, Perrin Brewing, Squatters and Wasatch to its portfolio but would exclude CANarchy's restaurants. ![]() The all-cash deal, announced on Thursday, extends the trend of soft-drink companies branching out to the alcohol space as traditional boundaries between the categories rapidly blur.Ĭoca-Cola Co (KO.N) has tied up with brewer Constellation Brands Inc (STZ.N) to launch Fresca-branded ready-to-drink cocktails, while rival PepsiCo Inc (PEP.O) has partnered with Boston Beer Co (SAM.N) to launch a Mountain Dew-branded alcoholic beverage. ![]() Jan 13 (Reuters) - Energy drinks maker Monster Beverage Corp (MNST.O) is entering the alcoholic drinks market through a $330 million deal for craft beer and hard seltzer producer CANarchy Craft Brewery Collective LLC.
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